It is a fact: money really does not buy happiness

Money may buy satisfaction in wealthy societies, but it sure seems to diminish happiness.

... it's the old argument that when you live in luxurious surroundings, have experienced the best restaurants and received the most lavish gifts, it becomes more difficult to savour the simple things in life.

Supporting this account, a new study published in Psychological Science has found that participants were less able to savour positive emotions both when they were richer themselves and when they were prompted to think about wealth by looking at a picture of money (Quoidbach et al., 2010).

In a second study participants who were cued with the idea of money didn't enjoy or savour a chocolate bar as much as those not reminded of money. When participants looked at a picture of money beforehand, the average time spent eating the chocolate went down from 45 seconds to 32 seconds. Levels of enjoyment reported afterwards also went down, from 5 to 3.6 on a scale of 1 to 7, where 7 is maximum enjoyment.

And this is only the effect of looking at a picture of money for a few seconds. Think what our society, with its constant reminders of opulence in both public and private, are doing to us. It's a wonder we can enjoy anything.

Read the full article at the link. (h/t to Siew Lian at TherapyToronto!)

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Posted by: gisela on 2010-07-26 14:24:58

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