- Update your website. Search engines like
fresh content. They check for the publish date of the pages they have in their database before deciding whether or not to
re-index your site.
- Make sure your content focuses on your clients' needs, not on your business.
Most of what they need to know about your business should be on a page called "About Us" or "Our Company". The rest of your
website should revolve around what your clients (and potential clients) are looking for - information. Provide your clients
with quality content that demonstrates that you understand their needs and problems, and they are more likely to ask you to
solve them. The bottom line is that no one is searching for "in business since 1982."
- Take Advantage of
Directory Listings. Many directory sites provide tiered listings - with the most basic level being free. Take advantage
of as many free listings as you can (do a search on the phrase "free listings" + your area of expertise), and make sure your
information is up to date. If you are a member of an industry association, see if they have a directory online.
- Write articles for other websites. Most websites are looking for fresh content. In exchange for your short
article, you will receive a by-line and your contact information will be prominently displayed, allowing people to contact
you for further information. This helps position you as an authority in your area of expertise. You can even specify that
the content can be printed, posted, and redistributed as long as your by-line and contact information remains intact. Your
article will have a wider audience that way.
- Create a monthly or bi-monthly newsletter. You can use
your newsletter two ways: email it to your clients (with their permission, of course) and post it on your website. It
provides fresh content for search engines to send traffic to you; it helps keep your name in front of your clients; and it
helps solidify your reputation as an expert in your field.
For more information and tips: visit
NaturalHealthcare.ca and see the "For Practitioners" section.
NaturalHealthcare.ca is a wholly owned division of pixcode Inc. This content was developed by pixcode
Inc. (©2004) and may be redistributed freely as long as this copyright line is retained with the text.