The Business of Health: Opportunities for Members
This page accompanies the Initiatives page in the About Us section of the site. Where that page describes the overall direction we are taking and general site initiatives, this page details current opportunities and projects for NaturalHealthcare.ca Members.
Current Opportunities:
• [ Best of Canada 2010 Natural Health Awards ]
• [ Relaunch! NHC Business Community ]
• [ eBook Series ]
• [ Next practitioner networking event: TBA ]
• [ August 18 Newsletter ]
Best of Canada 2010: the natural health people's choice awards
Everyone prefers to try new products and services based on a recommendation
over an ad. At the same time, people love to be asked to give their opinion on
the products and services they use.
There are many industry-specific natural health awards, but none that are national and ask
the users of these products and services what they think or prefer, and so, we are
filling this gap with the Best of Canada 2010.
[ more... ]
From therapists to bloggers to supplements to activists - the categories are many and wide.
We're asking to log in and tell us their favourite natural health practitioners, products, and
personalities.
At the same time, they can browse the nominees to see who others have recommended, in
different categories, and perhaps be introduced to new products, practitioners, and personalities.
Each nomination creates a mini-profile where testimonials and votes accrue. If provided, the profile
includes a link to the nominee's website where visitors can find more information.
During the nomination stage, each category is an amalgamation of all the nominees, where
during the voting period (September 1 - October 1, 2010) practitioners and stores will be
sorted by city or town.
Don't forget to visit the awards section
of the site to see if you have been nominated!
The Therapist Community Network
You've probably been hearing a lot about the importance of building social media
into your business-building strategies. "You need a blog." "You need to be on Twitter."
"You should have a business Facebook page." and so on, and so on.
There are so many social media tools out there - and if you aren't using them right - for instance
posting the same link over and over - you aren't actually going to see any benefits. [ more...]
All the big social media tools for reaching the public - and then
some.
One of the things we have been preaching for years is the Power of Working
Together. There are so many benefits that come with letting go of any scarcity
thinking you may be holding onto and aligning yourself with other practitioners - even of the
same modality. Referrals, cross-promotion & joint marketing promotions, holding events, and
so much more
Think of it this way: two similar restaurants across the street from each
other might be competition. Five restaurants? Well now it's becoming a District.
They aren't just appealing to the neighbourhood; people start coming from further afield
because they know there's choice. It's why you get health care buildings with a variety
of services. One stop shopping.
What if there was one place where people could come to read blog posts from a variety
of practitioners, from a variety of fields? Somewhere where they would be guaranteed
new content every single day, rather than when a particular practitioner got a chance
to post something.
Imagine that at the same time, those practitioners could communicate with each other in areas
that are NOT publicly accessible? How about if you could post to twitter at the SAME time?
That's exactly what
Share.NaturalHealthcare.ca is.
It's free, it's fast, and it's easy. You can start a blog, integrate it with
your twitter and facebook accounts all withing a matter of minutes. Your blog, with your
Twitter account, and your Facebook page - but also feeding into a bigger group blog and
services around the Internet. There's always fresh content for visitors who get to know
your voice and find out who you are to find the right therapist that resonates with them.
[Create an account now!]
Promotional Opportunity: Natural Health eBooks
We are ramping up for submissions for Book Two. Take a peek at book one here (scroll to the free PDF download), to determine whether you would like to participate in the second book. The focus is on the basics of the different modalities and the nuances between similar items.
Become a featured author.
NaturalHealthcare.ca is issuing a series of e-books on natural health modalities for beginners. The books will be free for personal use, paid for commercial use, with proceeds going to charity.
This is an opportunity to present your expertise to a targeted and interested audience and to become part of a viral marketing phenomenon with a minimal amount of effort. Enhance your practice with status as a contributing author - your by-line will include your credentials, company name, and link.
[ more... ]
You can see an example of the size of content you would contribute (and how it might be laid out) here: http://naturalhealthcare.ca/features/sample_ebook.pdf
We are looking for qualified contributors to create quality tips or introductory information pieces (no more than one page) and we will assemble, lay out, and market the final product. Content will be selected based on quality, and we reserve the right to reject overly-self promotional material.
With over 2.4 million unique visitors in 2009 - people hungry for information on natural health - NaturalHealthcare.ca has a built-in channel for promoting this e-book.
The first book will be a general introduction to healthy living, with future volumes focusing on:
- Introduction to Natural Therapies - this is the next edition.
- Healthy Beauty the Natural Way
- What Every Home Should Have
- Pet Health
- Energy Work
- Bodywork
- Living Green
- Pregnancy & Childbirth
- Relaxation & Calm
- Nutrition
- Workplace Wellness
- Aromatherapy
and more.
If this opportunity appeals to you, please send a short note outlining the topic you would like to write about and your credentials/prospective by-line to: ebook@naturalhealthcare.ca
Information on this website is for informational purposes only.
Please consult a qualified health practitioner before taking any course of action.
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