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US: October is National Pet Wellness Month


Vet with Pomeranian

American campaign focuses on educating pet

owners about wellness examinations, disease prevention, and pet health insurance.


American Medical Veterinary Association and Fort Dodge Animal Health launched National Pet Wellness Month in 2004.  From the Journal article:

The "Pet Wellness Starts With a Plan" campaign will reach out to pet owners through educational materials at veterinary clinics and through national public relations encouraging pet owners to contact their local veterinarian.

Veterinary clinics that have registered with the National Pet Wellness initiative will receive a free education kit containing the following Pet Wellness Plan items:

  • Checklists—one for dogs, one for cats—to help identify the patient's disease risk via questions about behavior, environment, health history, and other factors. The veterinarian can use the results to assist in developing an individual wellness and vaccination protocol. Additional questions address pet health insurance and provide staff with an opportunity to discuss coverage.
  • A roll-out brochure and colorful poster to inform clients about wellness examinations, disease prevention, and pet health insurance.
  • Staff buttons to encourage clients to ask the clinic's personnel about pet wellness plans.

Read the full article at the site.



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