Statistics and Analysis

We haven't finished the full 2009 statistics breakdown yet (we've been busy making a whole new NaturalHealthcare.ca as you can see). Early highlights are: Unique Visitors: 2,425,844; search terms and phrases driving traffic to NHC: 83,076.

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You've built your website. Now what?

Well, you have to bring traffic to the site, and depending on the purpose of your site (providing more information to existing customers, speak to new clients, sell products, create a community, etc.) the ways to approach that are numerous:

putting your URL on all outbound correspondence, business cards and marketing materials;
get listed in as many directories as possible;
search engines;
word of mouth (or word of text as people pass along recommendations online);
links from related sites - whether in context in the body of a story, or as advertising.

Putting your URL on marketing materials really speaks only to people you are already in contact with. Word of mouth cannot be controlled or predicted. Links, on the other hand, server two purposes - directly bringing traffic to your website, and bringing search engines, which raises your own Page Rank (or popularity).

When you can get a free link from a directory, even if it is generic, take it. The exception is what search engines consider "link farms" - that is sites that have no actual content of their own, only links.

When choosing which paid directories to get linked from, you need to know which ones are a) relevant to your business, and b) either have sufficient internal traffic that it is worth being listed to have access to their visitors, or are useful from a "search engine popularity" perspective. There are articles on this site and on our companion sites which explain this further, but in a nutshell, many search engines (Google started the trend) view a link to your page as a "vote of confidence" in the quality of the content on that page. You want to make sure the search engine can reach the page that contains your link, and the higher the page rank of that page, the more weight the "vote of confidence" has.

Results for NHC

NaturalHealthcare.ca officially launched November 2003.

Year	Unique Visitors	Search Phrases	Highlights
2004	278,540	14,803	Top keywords: natural, health, acai wellness, fruit, and remedies
2005	852,036	16,623	Launched first set of mini-sites
2006	1,374,039	21,904	Stopped doing detailed year end keyword analysis due to volume
2007	1,632,327	40,697	Began hosting networking evenings for practitioners; prizing and promotion for major health expos
2008	1,814,804	45,087	Spin Wellergize out into separate brand; top keywords: wellness, natural, friendly [eco / environmentally], acai, remedies
2009	2,425,844	83,076	Roll out a fully-integrated social media strategy, added more multimedia elements to the site, nes subdomains including: pets, coaching, supplements

Our steady increase in traffic comes on many fronts:

Repeat visitors and referrals (through viral elements such as games, contest, and the "tell a friend" link)
Higher search engine placement for even more terms (thanks to our "long tail" strategy, and custom-built in-house content management system)
Direct visits thanks to our advertising and brand-awareness strategy.

2008 NHC Stats:

Unique Visitors	1,814,804
Percent of Traffic from Canada	70.34%
Total Hits	28,050,853
Different Keyphrases	45,087
Different Keywords (Individual Words)	13,623
Percent of traffic from bookmarks or referrals/recommendations	80.6 %
Percent of Search Engine Traffic from Google	76.80%

Yes, a listing on NaturalHealthcare.ca costs more than some other online directories, but you get what you pay for.

If you see the value in advertising where your clients are, click here to get listed now

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Information on this website is for informational purposes only.
Please consult a qualified health practitioner before taking any course of action.

It's 2010. Why are we still treating the Internet like a newspaper?

That's the question we asked when planning this round of site upgrades. So, we have created a new Enhanced Listing that gives you the option of adding:
· up to 5 slides (photo, text, or a combination of the two),
· video, and
· audio to your listing profile.

See a sample of the new Enhanced Listings here.