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You've built your website. Now what?
Well, you have to bring traffic to the site, and depending on the purpose of your site (providing more information to existing customers, speak to new clients, sell products, create a community, etc.) the ways to approach that are numerous:
Putting your URL on marketing materials really speaks only to people you are already in contact with. Word of mouth cannot be controlled or predicted. Links, on the other hand, server two purposes - directly bringing traffic to your website, and bringing search engines, which raises your own Page Rank (or popularity).
When you can get a free link from a directory, even if it is generic, take it. The exception is what search engines consider "link farms" - that is sites that have no actual content of their own, only links.
When choosing which paid directories to get linked from, you need to know which ones are a) relevant to your business, and b) either have sufficient internal traffic that it is worth being listed to have access to their visitors, or are useful from a "search engine popularity" perspective. There are articles on this site and on our companion sites which explain this further, but in a nutshell, many search engines (Google started the trend) view a link to your page as a "vote of confidence" in the quality of the content on that page. You want to make sure the search engine can reach the page that contains your link, and the higher the page rank of that page, the more weight the "vote of confidence" has.
NaturalHealthcare.ca officially launched November 2003.
Our steady increase in traffic comes on many fronts:
2008 NHC Stats:
Yes, a listing on NaturalHealthcare.ca costs more than some other online directories, but you get what you pay for.
If you see the value in advertising where your clients are, click here to get listed now
· Acupuncture & TCM
Natural Healthcare Canada - the Canadian reference.
for Complementary and Alternative Healthcare;
developed by pixcode web development; housed at GreenInstead and founding partners of Bliss Pass .